It’ll include the following stages to make changes in the website, Please Note that certain points need customization, hence developer inputs also required to do the changes which may attract additional development cost.

Improving Website Readability and Content

On-site optimization and internal linking structure / restructure – Optimize meta tags (eg.: meta title, meta keywords, meta description), Modifying Product Description as per given by the client or as suggested.

Keyword Research :- The work will start with the keyword research to target the local, long tail keywords in the first phase. The keywords will be having mid-level to high searches & competition to grab the rankings & traffic. Next stage will be focused on high searchable keywords.

Keyword and Competition Research :- Determine primary, secondary and tertiary keywords (eg – Now you can Buy Authentic Curtains Online in Melbourne Australia, buy curtains in Australia, Buy designer curtains, fancy curtains etc…).

All the pages will be having specific Meta Tags :- keywords, titles & descriptions. The HTML tags (i.e. alt tags, title tags, H1, H2, etc.) will be done as per the page keywords. All the pages will be optimized as per the Search Engines requirements.

Social Integration for easy sharing:- Website visitors can easily share content in their timeline including Face Book or Twitter (recommended for blog posts or eCommerce websites).

Review Writing:- We will act as a customer and write a useful review for certain products/services, reviews will be made live after approval only. We can write reviews in general basic language or professional reviews written by pro.

Creating robots.txt file for banning unwanted or spam bots and allowing clean bots.

Create site map for search engines so that they know how many pages website is having and increasing.

Website Performance Audit and Security Audit will also be conducted to ensure better performance and better user experience, Developer is thus required to do certain bug fixes and implementations as per findings / results of the audits, this will encourage search engines to keep visiting and error free websites are always given high preference in search results.

Adoption of new SEO techniques for better user experience in search results, Our task is not just limited to points mentioned here but may includes any new or other tasks in case we didn’t mentioned, subject to discussion and approval.